In India, both National and private satellite TV channels telecast commercial ads in plenty. But we usually ignore them as they are telecast normally during the breaks of a serial or news cast or a movie. But in my humble opinion some of the ads really deserve our attention and appreciation and even they deserve our acclaim and review. I wish to submit the review for an ad which really did impress me very much.
It is a small portion of a house where a middle class family lives. The portion has only a barely enough lighting facility. A house wife of roughly about 30 years of age is baking her roti in the kitchen in a small furnace. Nearby the woman her child has been constantly whimpering in a cradle made of cloth and it is sagging from the roof. The woman, on the one hand tries to make her child stop its whimpering and calm down by frequently and gently shaking the cradle through a rope tied with it and on the other hand she bakes her roti hurriedly even braving the heat of the furnace and of course she struggles to bake her roti adequately and find it difficult to turn it upside down and in the process she even takes risk of hurting herself to feel the heat of the furnace and its flames.
Her elder son of say seven or eight years old boy who is sitting nearby her but at some distance and reading a book is also watching the sufferings of his mother while she is baking the rotis in the furnace. He immediately stands up and proceeds towards something. His mother thinks that he is going out without taking his rotis. She even calls him up, "where are you going without eating your rotis ?"
But the boy proceeds towards a dustbin nearby from which he picks up some wires and makes "a pair of tong" and hand over it to his struggling mother. Now the mother is more comfortable in baking the rotis in the furnace by using the 'pair of tongs' given by her son. She is happy to see her son is more concerned when she suffers at the furnace and came up with a ready made tong to relieve her from her sufferings while baking her rotis.
Even though it may be an ad on the 'Havells Wire', the most interesting aspect that impressed me was the reality of the picture that shows the actual sufferings of a housewife or mother at the furnace, the concern of her son towards his mother and above all the love and affection and the concern and understanding revealed through the eyes of the mother towards her son are more enchanting and really appreciable and deserve our appreciation.
Congrats to the team which produced the above said ad!!
It is a small portion of a house where a middle class family lives. The portion has only a barely enough lighting facility. A house wife of roughly about 30 years of age is baking her roti in the kitchen in a small furnace. Nearby the woman her child has been constantly whimpering in a cradle made of cloth and it is sagging from the roof. The woman, on the one hand tries to make her child stop its whimpering and calm down by frequently and gently shaking the cradle through a rope tied with it and on the other hand she bakes her roti hurriedly even braving the heat of the furnace and of course she struggles to bake her roti adequately and find it difficult to turn it upside down and in the process she even takes risk of hurting herself to feel the heat of the furnace and its flames.
Her elder son of say seven or eight years old boy who is sitting nearby her but at some distance and reading a book is also watching the sufferings of his mother while she is baking the rotis in the furnace. He immediately stands up and proceeds towards something. His mother thinks that he is going out without taking his rotis. She even calls him up, "where are you going without eating your rotis ?"
But the boy proceeds towards a dustbin nearby from which he picks up some wires and makes "a pair of tong" and hand over it to his struggling mother. Now the mother is more comfortable in baking the rotis in the furnace by using the 'pair of tongs' given by her son. She is happy to see her son is more concerned when she suffers at the furnace and came up with a ready made tong to relieve her from her sufferings while baking her rotis.
Even though it may be an ad on the 'Havells Wire', the most interesting aspect that impressed me was the reality of the picture that shows the actual sufferings of a housewife or mother at the furnace, the concern of her son towards his mother and above all the love and affection and the concern and understanding revealed through the eyes of the mother towards her son are more enchanting and really appreciable and deserve our appreciation.
Congrats to the team which produced the above said ad!!
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